In the heart of FITUR 2025, Alsa presented its vision of the future of transportation with an innovative stand, designed and built by Noisy Studio. This space is much more than architecture; it’s an immersive experience where design, technology, and audiovisual content intertwine to transport visitors to the future of sustainable mobility.
A design that inspires and excites 💡
Noisy Studio has created an open, fluid, and dynamic space that invites exploration. The monumentality of the structures, the enveloping lighting, and the carefully selected materials convey modernity, confidence, and Alsa’s ambition to lead the mobility of tomorrow.
Technology and audiovisual content that bring the future to life 🎬
Beyond design and construction, Noisy Studio has developed the audiovisual content that brings this space to life. Immersive screens, AI-generated images, and an evocative visual narrative envelop visitors in a story where Alsa’s destinations are presented evocatively, creating an emotional connection with travel and sustainability.
A space for innovation and networking 🤝
This stand is not just an exhibition, but a meeting point for innovation, designed for strategic meetings, networking, and interactive experiences with augmented reality.











Noisy Studio: Pioneers in experiential design 🚀
With this project, Noisy Studio demonstrates its ability to create spaces that are not only aesthetically impressive but also foster participation and interaction.
Discover how Noisy Studio has transformed Alsa’s vision into an immersive and unforgettable experience.
Looking for an innovative and experiential stand design? Contact Noisy Studio and discover how we can make your vision a reality.
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